Solar Module Retail Price Environment

Solarbuzz Consultancy Reports
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Module Prices

Solar Module Price Highlights - May 2008



Price Summary

The period of steady retail pricing continued in May. The number of price increases were nearly the same as price decreases for the survey as a whole.

Since June 2001, when this online retail price survey started, 175,407 (yes, that is one hundred and seventy five thousand four hundred and seven!) solar module price points have been captured in the Solarbuzz database. During that time, new retailers are added to the survey, whereas other are no longer operating online. Also many new solar module models have entered the market and therefore the survey mix, while others have been replaced.

Within the PV industry, much talk often surrounds "factory gate" prices. A factory gate price is the first point of the sale from the manufacturer of the product, in this case the solar module. So, surveying retail prices was a new experience for Solarbuzz too. We also had to learn to respect the differences in characteristics between these two types of industry prices.

The most obvious difference is that retail prices are higher than factory gate prices, but there are other differences too. The range of prices at the retail level tend to be much larger than at the factory gate level and they move around more frequently. The main reason for this is that there are many more companies that set prices at the retail level than at the factory gate. Also, at the factory gate, the term of contract prices is usually longer.

The retailers also need to reflect not only their own company supply/demand positions, but also the local characteristics both of the markets they serve and also the types of customers they serve.

On the other hand, the direction of factory gate prices in one region or country can often be influenced by the supply/demand position in a totally different part of the world, particularly over the medium term. In that regard, solar is already similar to some of its hydrocarbon cousins.

Solarbuzz is always cross-checking the consistency of the retail prices with factory gate movements. While they have not always be the same on a month by month basis, over the medium term, there has been very strong correlation between the two.

This month, from a survey of 1,581 prices, there were 29 price increases and 31 price decreases. This compares with the April result where there were 15 price increases compared to 28 price decreases.

These results left the US index unchanged at $4.81 per watt while the European index unchange at €4.71 per watt.


Lowest Prices ($/Wp)

The tracking of the lowest price band in the survey is measured against the number of prices below $4.75 per watt (previously analyzed to below $4.50 per watt).

As of May 2008, there are currently 218 solar module prices below $4.75 per watt (€2.99 per watt) or 13.3% of the total sample. This compares with 208 prices below $4.75 per watt in April. The lowest retail price for a multicrystalline solar module is $4.17 per watt (€2.67 per watt) from a US retailer. The lowest retail price for a monocrystalline module is $4.28 per watt (€2.74 per watt), also from a US retailer.

The lowest thin film module price is at $3.68 per watt (€2.36 per watt) from a European retailer. As a general rule, it is typical to expect thin film modules to be at a price discount to crystalline silicon (for like module powers). This thin film price is represented by a 60 watt module.

Note once again, that these prices are based upon the purchase of a single solar module and prices are exclusive of sales taxes. Information on volume discounts, factory gate and PV system pricing is available as part of our consultancy services.


Price Index Context

The module cost represents around 50 - 60% of the total installed cost of a Solar Energy System. Therefore the solar module pric
e is the key element in the total price of an installed solar system. All prices are exclusive of sales taxes, which depending on the country or region can add 8-20% to the prices, with generally highest sales tax rates in Europe.

 

LEGAL DISCLAIMER:

SOLARBUZZ DOES NOT AND CANNOT REPRESENT OR WARRANT THAT THE DATA IN THIS RETAIL PRICE SURVEY ARE ACCURATE OR COMPLETE. SOLARBUZZ DISCLAIMS ALL EXPRESS OR IMPLIED WARRANTIES AS TO THE ACCURACY OR COMPLETENESS OF THE DATA. THE DATA ON THIS WEB PAGE ARE PROVIDED FOR INFORMATIONAL PURPOSES ONLY.

YOU RELY ON THE ANALYSIS AT YOUR OWN RISK. SOLARBUZZ SHALL NOT BE RESPONSIBLE FOR THE CONSEQUENCES OF ANY DECISIONS RESULTING FROM THE USE OF THE DATA INCLUDING, BUT NOT LIMITED TO, LOSSES OR DAMAGES RESULTED THEREFROM. NOTHING IN THE DATA SHALL BE CONSIDERED AS AN ENDORSEMENT, PROMOTION OR ADVERTISING OF ANY COMPANY.

125 Watts and Higher Module Index
Retail Price Per Watt Peak
 
USA
Europe
 
US$/
watt
Euro /
watt
May
2008
4.81
4.71
Apr
2008
4.81
4.71
Mar
2008
4.82
4.73
Feb
2008
4.81
4.74
Jan
2008
4.83
4.74
Dec
2007
4.83
4.77
Nov
2007
4.83
4.76
Oct
2007
4.84
4.77
Sept
2007
4.84
4.78
Aug
2007
4.85
4.79
July
2007
4.84
4.78
June
2007
4.85
4.78
May
2007
4.86
4.79
Apr
2007
4.87
4.80
Mar
2007
4.88
4.80
Feb
2007
4.88
4.79
Jan
2007
4.88
4.82
Dec
2006
4.88
4.82
Nov
2006
4.88
4.82
Oct
2006
4.87
4.83
Sept
2006
4.86
4.83
Aug
2006
4.86
4.83
July
2006
4.85
4.83
June
2006
4.83
4.83
May
2006
4.82
4.84
Apr
2006
4.77
4.82
Mar
2006
4.73
4.82
Feb
2006
4.73
4.81
Jan
2006
4.71
4.80
Dec
2005
4.70
4.80
Nov
2005
4.68
4.80
Oct
2005
4.66
4.79
Sept
2005
4.64
4.79
Aug
2005
4.63
4.79
July
2005
4.56
4.76
June
2005
4.54
4.75
May
2005
4.53
4.75
Apr
2005
4.51
4.75
Mar
2005
4.49
4.75
Feb
2005
4.47
4.73
Jan
2005
4.43
4.73
Dec
2004
4.42
4.71
Nov
2004
4.42
4.70
Oct
2004
4.38
4.67
Sept
2004
4.37
4.67
Aug
2004
4.36
4.68

Note: As a guide, the industry is looking to drive module prices down to $1.5-2Watt over the next decade, if it is to make large inroads in to the grid tied electricity market, without subsidy.

The All Module Index is volume weighted to take account of the fact that the majority of market demand (in Megawatt terms) occurs in the high power module segment.

Number and direction of Worldwide Solar Module Price Changes


PRICE CHANGES
May
2007
Jun
2007
Jul
2007
Aug
2007
Sept
2007
Oct
2007
Nov
2007
Dec
2007
Jan
2008
Feb
2008
Mar
2008
Apr
2008
May
2008
Number of Prices that Increased
20
29
29
53
32
39
23
23
30
39
39
15
29
Number of Prices that Decreased
39
60
31
30
55
40
39
16
34
46
20
28
31
Number of Prices Unchanged
1657
1603
1390
1384
1435
1460
1517
1537
1513
1522
1537
1562
1581

Note: Price changes (in US dollar terms) caused only by an exchange rate movement, do not count as a price change in the above table. i.e. there has to be a movement in the local currency in question to register a change.

Our survey also tracks average prices by power segment analyzed by 125 watts and above, 40 - <125 watts and <40 watt modules. These price differentials can vary with market demand and manufacturing mix. Lowest prices per Watt can be found in the 125 watts and above segment, as manufacturers can minimize their unit (per watt) manufacturing cost. This information is available through our consultancy services.
Size of Solar Module Survey Base

 

SURVEY BASE
May
2007
Jun
2007
Jul
2007
Aug
2007
Sept
2007
Oct
2007
Nov
2007
Dec
2007
Jan
2008
Feb
2008
Mar
2008
Apr
2008
May
2008
Number of Companies in Survey
88
89
79
79
79
78
79
79
79
78
74
73
73
Number of Prices Tracked
1716
1692
1450
1467
1522
1539
1579
1576
1577
1607
1596
1605
1641
Number of Products
571
570
503
513
543
546
552
555
561
596
596
595
610

Most Solar Module prices are represented by Companies marketing from the United States and European Countries, which display retail prices on their respective Company web sites. These companies market solar products globally. There is less public display of prices in the key Japanese market. However, the survey does include companies from USA, Germany, United Kingdom, South Africa, Brazil, Mexico, Australia, France, Switzerland, Greece, Korea and Canada. Exchange rate conversions from local currency in to US dollars and Euros are made on the date of each survey.

In order to retain consistency in the data, the prices are based on the purchase of one solar module and are the lowest price displayed on the Internet site for that quantity (sometimes, this price is described as a 'sale price'). Lower prices that are available on multiple purchases are held outside the main index, in order to retain the consistency of the Price Index. Most sales companies offer discounts on multiple unit purchases and some companies offer to match the lowest price of competitors. The prices are exclusive of local taxes.

The typical Solar Industry Marketing structure is when a Solar Module Manufacturer sells to a Wholesaler (also known as "Distributor" or "Value Adding Reseller"), who then sells to a Retailer (also known as "Dealer"), who sells to the public or solar user. Value Adding Resellers often also sell direct to the solar user. In circumstances of a large order, the manufacturers may sell direct to the solar user, usually a commercial or government entity.

The price
represented on the survey is the Retailer price to the public or solar user. There are some rare examples where Wholesalers and even Manufacturers display prices and sell direct to the public on their web sites.

Major Solar Module Brands*


Major Product Brands covered in the survey are listed below. Click on the underlined names to go to the Company Home Page websites or click here to go to names, addresses and contact details for the full list of Solar Cell Manufacturing Companies.

Companies with a light grey background manufacture modules only, the remainder manufacture Solar Cells and Modules.

Air Therm Eurosolare Isofoton Sharp Corporation SunPower, Spain
Aten Solar Evergreen Solar Kaneka Corporation Solara SunPower Corporation
Atersa GPV Kurzsolar Solar-Fabrik SunSet
Atlantis GE Energy Kyocera Solar Solarwatt Suntech Power
BP Solar GPV Mitsubishi Electric SolarPort Sunware
Canrom Heliodinamica Mitsubishi Heavy Solarwerk Total Energie
Conergy Helios Technology MSK Corporation SolarWorld Webasto
Duravolt IBC Matrix Photowatt Solon AG Solmec
Energie Bau, Koln (EBK) ICP Solar Schott Solar Uni-Solar
    Sanyo Solar   Yingli Solar

* some manufacturers market under multiple brand names

Module Prices

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