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REPORT INTRODUCTION
The US
market is now poised for lift off with some
1.1 gigawatt of PV projects in prospect -
the so-called national "PV Order Book".
This unrisked total is some 5 times the size
of the 2007 market and includes projects that
have been reserved under PV incentive programs
together with direct procurement being planned
by end users outside PV programs.
The
largest US state share of this pipeline is
held by California, which now totals 697.8
MW. In customer type terms, the largest demand
is from utilities followed by the Corporate
and Government segments.
The
US market saw strong customer demand in 2007,
resulting in growth of 57%. PV systems above
1 megawatt in size accounted for 23% of the
market. The corporate and government segments
were collectively the largest representing
51% of demand. Orders from Retail outlets
drove the corporate segment, accounting for
56% of total demand.
A summary of 148 individual projects with
customer names, project size, location and
system integrator in these two segments gives
visibility to the shape of demand in each
segment.
2007/08
Power Purchase Agreement price terms have
varied widely with start prices ranging up
to 19.5 cents per kilowatt-hour and annual
price escalators ranging up to 4.5% per annum.
There
were major changes in national market shares
of module suppliers in both the residential
and non-residential segments during 2007 -
there are new market leaders in both segments.
There are also prospects for a change in market
leadership among residential system integrators
during 2008.
The
largest downstream PV sales channel in MW
volume terms was through small and medium
sized system integrators to end-customers,
which accounted for 45% of the market. Module
supplier volume channels direct to large system
integrators, via distributors, through retail,
via OEMs and direct to end customer all saw
increased volumes in 2007.
Eighteen
capital raising initiatives accounted for
$454 million of accumulated funding for downstream
US PV companies since January 2007. In a rapid
ramp in mergers and acquisitions since the
beginning of last year, 22 deals went through
that will help accelerate the rapid reshaping
of the downstream system integrator mix.
2007
was also a big year for Renewable Portfolio
Standards' (RPS).
Four
states enacted RPS policies and three states
passed voluntary RPS Goals in 2007. Three
states added solar set-aside requirements
to their existing RPS policies, while another
replaced its solar set-aside with a DG set-aside.
During the first half of 2008, three more
states enacted state-wide RPS goals, while
another enacted a state-wide RPS policy with
a solar carve-out.
RPS-driven
PV demand carries a minimum to maximum range
of a 523 MW cumulatively by 2012, after taking
into account competition from the pipeline
of solar thermal electric projects positioned
to meet utility needs.
Utilizing
the unparalleled access that Solarbuzz has
within the PV industry, this insider report
is targetted at established major PV companies
in the downstream, new entrants and investment
analysts focused on the US market and corporate
developments.
Further details about: US
Grid Connect PV Market Report 2008
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