April 19, 2010

Fremont, CA, USA: Solaria Announces New Appointments

Solar module manufacturer, Solaria Corporation has announced the appointments of Bruce Dickinson as Vice President of Sales and Stri Zulch as Vice President of Marketing. Dickinson was most recently Director of Business Development and Sales Leader at Chevron Energy Solutions.

Zulch previously led marketing at Fotowatio Renewable Ventures, PowerLight, and Jacuzzi. Both bring decades of solar experience and leadership credentials to Solaria's executive team. Dickinson and Zulch join two other key hires that together round out the company's management team as Solaria transitions from R&D to a global product company; Mark Wilkerson, Senior Account Manager, U.S. Sales; and Tyroan Hardy, Senior Director, Customer Applications.

Wilkerson previously ran North American sales for Trina Solar and SunWize, and Hardy led North American project construction and estimating at PowerLight and SunPower.

"These additions bring another 60 years of solar experience to a world-class team that is taking Solaria's modules-the most cost effective and reliable technology for large-scale solar electric systems-to market," said Solaria CEO Dan Shugar. "Our professionals in sales, marketing, customer service, product development, operations, and R&D have an amazing track record of company success that was built on delivering high value solutions that meet customer needs."

"Our R&D team has spent years developing a product that will transform the solar industry. We're thrilled to have such outstanding sales and marketing leadership as we scale to high volume manufacturing," added Solaria president Suvi Sharma. "As the global demand for solar grows, Solaria is now positioned to take full advantage of this opportunity."

Solaria says its modules, used by leading customers in Europe, North America, and Asia, deliver proven crystalline silicon performance at a substantially lower cost. Designed specifically for ground-mounted tracking systems and certified to UL1703 and IEC61215 standards, the performance and reliability of the Solaria module has been validated by independent laboratories.

Solaria says the company builds modules in the US and Asia using proprietary processes that require only a fraction of the capital expenditure per watt of manufacturing capacity needed by standard industry processes.


Further details about: Solaria Corporation